Part of establishing an online presence when it comes to our businesses is having a distinguished brand. With a quality brand, customers should be able to quickly recognize our business no matter what platform we are using, as well as understand who we are. However, a company brand is more than just our logos and […]
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With the popularity of smartphones, many first-time users of our site will be visiting from their phone screen rather than on a desktop computer. In order to ensure that our site makes a good first impression no matter what device users are coming from, we need to create sites that are mobile friendly. This means […]
In eCommerce, providing a sense of security to your customers is essential in creating trust and long-term relationships. Part of that mission requires us to stay up to date with possible security concerns that may impact our customers and the safety of their data. A current vulnerability that we should be aware of is OpenSSL’s […]
In our previous blog, we explored some of the ways we can use content marketing to keep our customers engaged with our offerings and brand. With a variety of content types to choose from, it can be hard to get started. A good starting place for content creation is blog posts. Blog posts are a […]
While eCommerce sites are mainly virtual stores where we can sell our products and services, having other pages on your website can aid in making us memorable and attractive. One way we can do this is by offering a variety of content themed around your customers interests and what your business has to offer. What […]
There are many ways we can work to bring traffic to our online shops and websites. Optimizing user experience, refining our searchability, and using effective email marketing are just a few of the ways we can broaden our visibility. However, to create an effective marketing plan, we must keep in mind the many channels a […]
In previous articles, we have dived into many ways you can improve user experience on your website. From optimizing SEO for better rank to using Google analytics tools to understand your users better, improving user experience is a site wide endeavor. However, one aspect of your site that may need work is the first thing […]
In previous articles, we have explored some of the benefits of Google Analytics 4 (GA4). As an analytics service, GA4 allows us to see how users experience our websites and what makes visitors become customers. One of GA4’s key features is its ability to show traffic both in real-time and over specific periods of time. […]
In previous articles, we have explored some of the tools you can use to analyze how well your website is doing. Page views, clicks, and search engine rankings are ways to measure the success of your online business, but what other ways can we look at? One way to see how well your business is […]
There are many aspects of your website that encourage visitors to become customers of your business. One thing that these factors have in common is that they create a sense of trust between you and your customer. When you meet someone for the first time, the impression you create can determine if the individual wants […]
