Category Archives: Products

The Effectiveness of Email Marketing

There are many ways to attract customers to your business. In previous articles, we explored the ways quality web design and search engines optimization can turn visitors into customers. However, another aspect of bring traffic to your site is advertisement. One of the most powerful, yet simple methods of advertisement is email marketing.

Is Email Marketing Still Profitable?

When you hear email, you may wonder if email marketing is still useful. With social media now playing large roles in advertising businesses, you may assume that email lists are outdated. However, that is not the case. Email lists continue to be one of the most profitable methods of gaining customers.

Why is Email Marketing important?

It’s Cost Effective

While we can advertise our businesses in many ways, email marketing is an easy and often free method to get our product out there. Even email marketing software tends to be very affordable. Email Marketing offers some of the highest conversions rates when compared to other advertising methods, such as social media. This makes email marketing an option that gets the biggest bang for your buck, generating better results than its counterparts.

It’s Easy to Implement

Bringing traffic to your site can sometimes involve complicated software that can be hard to use and implement. Email on the other hand is simple and, for the most part, universal. A large part of the world uses email, which makes it not only easy to use as a business, but easy for customers to understand as well. Its accessible via multiple devices, scalable as your company grows its email list, and even measurable in terms of its effectiveness.

It Aids Customer Engagement & Retention

Part of creating traffic on your site is encouraging people who have already become customers to use your business’ products and services again in the future. Emails is a non-invasive method of reminding people that your business exist and has a lot to offer. Sharing information about your products via email not only reminds and educates people about your business, but also could compel them to purchase.

It Builds Relationships & Credibility

One aspect of your business that separates it from other competitors is your brand. A good email illustrates your values and mission, whether that be shared through your products, blogs, or personal stories. Your brand may be what keeps people coming to your business, making email a great way to remind them of what makes your company special. Email is also an easy way to share customer feedback, like the success stories of your products or services. They remind customers of the quality and expertise of your business.

Where can I start in using Email Marketing for my Business?

Want to learn more about email marketing? Amy Porterfield can help! Amy is an entrepreneur that aims to help other aspiring business owners reach their goals. Through podcasts and online courses, she helps business owners find the resources they need for success. Check out Amy Porterfield’s free guided activity “7 Places to Share Your Lead Magnet to Grow Your Email List With Quality Leads” to get started with your email marketing journey!

Product Descriptions: Making the Intangible Concrete

The popularity of E-Commerce has pushed all sorts of businesses to open online stores. Consumers can find almost any product with the click of a button using the internet. On top of that, search engines can provide a wide selection of companies to choose from. Making your company stand out is key to beating the competition. One way we can make our products stand out is through product descriptions.

What makes Product Descriptions so Important?

With brick-and-mortar stores, customers can walk into a store and physically interact with a product. They can see what it looks like on the shelf, can ask a nearby sales representative questions about it, and may even try out the product before purchasing it. Online stores do not have that luxury. Instead, we have to work harder to make these products feel like they are real.

Photographs and text descriptions are the most important selling points for online products. Quality images and informative text help make your product tangible for online customers. Understanding what your product is, how it works, and what it can do for the customer are key to converting users into customers.

How do I Improve my Product Descriptions?

Remember your Audience

The first step in making good product descriptions is to know your audience. You may understand your products like the back of your hand, but how do customers see your product? How do they talk about it and search for it online? Identifying the words, situations, and value of your product can help you optimize your product description.

While focusing on your product from the customer’s perspective, it is also important to identify the problem your product solves. A potential customer may not know the name of the product they are looking for. Instead, they may search for an unknown product that solves a specific issue. Incorporating these uses into your product description can help bring new customers to your site.

Keep it Simple

While we can go into grand detail about our products and share our feelings about how great they are, too much detail can push customers away. On one hand, your product description should stand out when compared to others. Using the generic manufacturer info alone to describe your product will cause your product to blend with similar items. on the other hand, however, over describing or relying on clichés and superlatives to make your item stand out can cause customers to distrust or misunderstand your product. Overall, it is best to keep your descriptions simple and straightforward.

In our previous article, we discussed search engine optimization. The use of keywords can help guide search engines through our site when determining our rank. While we want search engines to rank our content highly, user experience should always come first. We are writing product descriptions for humans, so our descriptions should convey the human value of the product rather than just the associated keywords.

Use your Story

Product descriptions are an avenue to establish a relationship with your customers. A defined voice or narrative through your product descriptions allow you to share a bit of who your company is. You want to show that your product is a good experience. Illustrating that through your story and goals can make your product more enticing and help your company stand out.

Another way to illustrate your company’s story is through user experiences. Who better to sell your product than customers who already bought it? Whether it be visuals of customers using the product or written reviews, customer stories can help explain your product to other potential customers.

Converting visitors into Customers

In her upcoming course, “The Converting Website,” Carrie will explore the variety of ways you can optimize your website to increase visitor to customer conversions. Join the waitlist today to stay up to date about the course’s release!