Bounce Rate & Engaged Sessions in Google Analytics 4

With Google’s Universal Analytics soon to be deprecated and replaced by Google Analytics 4 (GA4), many website owners are beginning the adapt their workflows to GA4. Since GA4 is structurally different than its predecessor, its reports, measurements, and visualized metrics vary from Universal Analytics, making a one-to-one transition impossible. However, due to popular demand, one […]

Events in Google Analytics 4

Google Analytics 4 (GA4) is a powerful tool that you can use to see how well your website is working for your business. By tracking engagement on your platforms, GA4 offers insight into how users interact with your website. Simple to start and offering a variety of metrics and reports, GA4 can help you optimize […]

The Power of Google Analytics 4

One of the most stressful aspects of maintaining a website is determining if your website is working for your business. The experiences and retention of your customers on your website can sometimes be hard to calculate, leaving you unsure of what is successful and what needs adjusted. On top of that, while there are many […]

Google’s Auto-Migration for GA4: What you Need to Know

Starting July 1st, 2023, Google’s Universal Analytics (UA) will stop collecting data. To continue collecting data, users will have to transition to Google Analytics 4 (GA4), Google’s improved analytics system. To make sure that users will transition accordingly, Google will begin auto-migrating users to Google Analytics 4 starting March 2023. However, what does that mean? […]

Challenges of Switching to GA4

Starting July 1st, 2023, Google’s Universal Analytics will become deprecated. In its place, Google Analytics 4 will become the default analytics tool for tracking engagement and traffic on your websites. With more granular data collection and broader customization, GA4 has a lot to offer. However, the improvements made in GA4 as compared to its predecessor […]

Important Metrics to Track in GA4

Google Analytics 4 (GA4) is a powerful analytics service that offers granular data about your site’s traffic engagement. In our previous article concerning GA4, we introduced GA4 and guided readers on how to start collecting data on their own websites. Next, lets explore a few important metrics to track as you use GA4. GA4 has […]

How Google Sees Your Business

Google is one of the most popular search engines in the world, helping users find the answers to all sorts of inquiries. For businesses, Google is a powerful tool that can lead customers to your website. However, how do you know if customers are reaching your site via Google? Are these customers the audience you […]