Search Engine Optimization (SEO) is a must for online businesses and content creators. However, do you ever feel like your search engine ranking just won’t budge? As search engines become more advanced and the tools available to us evolve, its important to make sure that your SEO strategy is still effective. In order to stay […]
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Some of the largest shopping holidays are coming up in the next few months! From Black Friday to Christmas, now is the time to make sure your online shop is ready to handle the rush. Are you prepared? Promotional events can be stressful, but proper preparation can make all the difference. When it comes to […]
When it comes to your eCommerce business, having conversion goals is key to optimizing your business’s online presence and improving its conversion rates. However, not all goals are created equal: how do we create conversion goals that truly work for us and generate results? What are conversion goals? Conversion goals are created by putting yourself […]
When it comes to nurturing long-term customers, it’s important to put yourself in their shoes: What keeps you coming back to certain shops and products? For many, the answer to this question revolves around shops that resonate with them. The marketing of products and services is most successful when customers feel seen and heard. That’s […]
It’s official. Universal Analytics has been retired, making Google Analytics 4 the go-to for future Google Analytics business insights. By this point, GA users may already have a GA4 property either manually created or auto generated for us. New GA users may just be getting started with a new property entirely. Either way, there are […]
On July 1st, 2023, Google will officially transition from Universal Analytics (UA) to Google Analytics 4 (GA4). Existing UA Properties will stop collecting data, which means that if you want to continue using Google’s Analytics tools in your eCommerce strategies, you will need to migrate to GA4. Where do we get started? How do I […]
When it comes to optimizing our sites, there are many factors we need to monitor and adjust to ensure that our users have the best experience possible. One factor that can heavily impact our sites performance and user experience is bot traffic on our pages. What are bots? Bots are programs that are automated to […]
As we optimize our sites and channels, it can be difficult to know what’s working and what’s not. We may understand our goals well: bring traffic to our site, attract more engagement, and turn visitors into customers, but measuring our progress towards those goals can be vague without firm numbers. To gain a better understanding […]
In previous articles, we have dived into many ways you can improve user experience on your website. From optimizing SEO for better rank to using Google analytics tools to understand your users better, improving user experience is a site wide endeavor. However, one aspect of your site that may need work is the first thing […]
In previous articles, we have explored some of the benefits of Google Analytics 4 (GA4). As an analytics service, GA4 allows us to see how users experience our websites and what makes visitors become customers. One of GA4’s key features is its ability to show traffic both in real-time and over specific periods of time. […]
