With Google’s Universal Analytics soon to be deprecated and replaced by Google Analytics 4 (GA4), many website owners are beginning the adapt their workflows to GA4. Since GA4 is structurally different than its predecessor, its reports, measurements, and visualized metrics vary from Universal Analytics, making a one-to-one transition impossible. However, due to popular demand, one […]
Search Results for: google analytics
In our previous article, we discussed some of the challenges that we may face when switching from Universal Analytics to Google Analytics 4. Most of these challenges stem from the absence or inclusion of certain features that were different in Universal Analytics. Let’s take a deeper dive into some of the differences that set Universal […]
Google Analytics 4 (GA4) is a powerful tool that you can use to see how well your website is working for your business. By tracking engagement on your platforms, GA4 offers insight into how users interact with your website. Simple to start and offering a variety of metrics and reports, GA4 can help you optimize […]
One of the most stressful aspects of maintaining a website is determining if your website is working for your business. The experiences and retention of your customers on your website can sometimes be hard to calculate, leaving you unsure of what is successful and what needs adjusted. On top of that, while there are many […]
Frequently, we find ourselves needing access to our client’s Google Analytics accounts. In order to provide access to us, follow these simple steps: That’s it. You’ve now added a user to your Google Analytics account!
Starting July 1st, 2023, Google’s Universal Analytics (UA) will stop collecting data. To continue collecting data, users will have to transition to Google Analytics 4 (GA4), Google’s improved analytics system. To make sure that users will transition accordingly, Google will begin auto-migrating users to Google Analytics 4 starting March 2023. However, what does that mean? […]
Google is one of the most popular search engines in the world, helping users find the answers to all sorts of inquiries. For businesses, Google is a powerful tool that can lead customers to your website. However, how do you know if customers are reaching your site via Google? Are these customers the audience you […]
For some of you, you have just finished up with Black Friday and Cyber Monday! However, while your shopping deals may have ended, it is not yet time to push your campaign aside. With your completed promotion, it is now time to measure its success and refine your campaign for next year! When it comes […]
One moment your site is working as expected, the next it’s suddenly down and inaccessible: Website disasters can easily sneak up on us. Are you prepared? What are website disasters? Website disasters refers to any scenario where the functionality and accessibility of your site is heavily impacted, disrupting business as a whole. Examples of website […]
Search Engine Optimization (SEO) is a must for online businesses and content creators. However, do you ever feel like your search engine ranking just won’t budge? As search engines become more advanced and the tools available to us evolve, its important to make sure that your SEO strategy is still effective. In order to stay […]
