When it comes to optimizing our sites, there are many factors we need to monitor and adjust to ensure that our users have the best experience possible. One factor that can heavily impact our sites performance and user experience is bot traffic on our pages. What are bots? Bots are programs that are automated to […]
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As we optimize our sites and channels, it can be difficult to know what’s working and what’s not. We may understand our goals well: bring traffic to our site, attract more engagement, and turn visitors into customers, but measuring our progress towards those goals can be vague without firm numbers. To gain a better understanding […]
In previous blogs, we have explored Search Engine Optimization (SEO) in many contexts. From its benefits to the ways we can create SEO friendly websites and content, bringing people to our site via search engines is a broad topic. Another important aspect to consider when optimizing our sites for searchability is maintaining the hard work […]
In previous articles, we have dived into many ways you can improve user experience on your website. From optimizing SEO for better rank to using Google analytics tools to understand your users better, improving user experience is a site wide endeavor. However, one aspect of your site that may need work is the first thing […]
In previous articles, we have explored some techniques we can use to improve our site’s searchability and ranking through Search Engine Optimization (SEO). From technical SEO to on-page SEO, there are many aspects that we can work on to push our search engine ranking higher. One such method is content pruning. An aspect of your […]
