Category Archives: Blog

Building Tomorrow: Setting your Business for Success in the New Year

Reviewing and reflecting on your business progress is essential to improving it over time. With the new year coming up, now is a great time to go over your business wins and struggles and prepare a game plan for the future!

Building Tomorrow: Setting your Business for Success in the New Year

While the new year isn’t the only time you should review and reflect on your business, it is a common time to do it. When thinking back on your business, check where your business stands now:

Look back on your goals

Whether you have yearly reviews incorporated into your business year, or you have finally got some downtime to look over your business, the first step to reflecting on your business is taking a look at your goals. What did you want to accomplish? How many goals did you reach or even go beyond your expectations? How many goals fell off somewhere along the way? Creating goals to look back on is an effective way to measure your online shop’s success as well as establish next steps.

Read through customer feedback

When measuring how well your business did this year and what areas it struggled in, reviewing customer feedback from the year can help. Let’s say you released a new product this past year, how did customers react to it? You can also look back on any campaigns you ran, such as holiday sales. Did your campaign planning and marketing successfully engage your customers? Did they enjoy your event? Note any areas where customer feedback was extremely positive or extremely negative and analyze what really worked or didn’t work in those cases.

Give your website a checkup

It is always a good idea to check up on how well your site is performing. Changes may have been made to your site during the year, or perhaps an update or two are overdue. Overall, you want to take note of any maintenance that needs done to your site so you can plan it out effectively. While looking over your site, also take a moment to come up with any ideas that can improve your site. Are there pages where the user interface could be better? How is mobile looking? Is your site feeling slow? Plan out your renovations and set solid goals for how many of them you want to see done in the new year.

Research your Industry

As the year draws to a close, it’s important not only to look back on your business, but other businesses in your circle as well. Have any of them undergone major changes? Have your competitors shifted over the year? Also dig into your industry as a whole. From technological advancements to regulatory updates, research any potential hurtles that your company may have to compete with, as well as any emerging opportunities.

Want to learn more?

Need help reflecting on your business? Listen to our latest eCommerce Made Easy Podcast for a guided reflection on your business with Carrie! In this episode, Carrie shares her own process of reflecting on her business wins and struggles.

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Digital Cleanup: 5 Steps to Start De-cluttering your Desktop Screen

Having a clean workspace is essential to your productivity and efficiency! This includes your digital work spaces as well. Cleaning up your digital workspace can seem intimidating, especially since you can’t always see everything that needs to be cleaned up. One of the easiest ways to get started with digital cleanup is to start with the area you see every day: your desktop screen.

Digital Cleanup: 5 steps to Start Decluttering your Desktop Screen

How to Start De-cluttering your Desktop

Your desktop screen is like your digital desk. While a physical desk has planners, sticky notes, pens, and other resources to organize your workday, your desktop is often the next stop in your work routine. Just like cleaning off your desk, there are a few easy ways to get started with cleaning up your desktop screen.

Organize Your Files

One common habit many of us may have is saving files to our desktop screens when we aren’t too sure where they should go yet. It’s easy to access at the moment, but after a few months of doing this, you may find that there are way too many files cluttering up your screen! Take the time to organize these files. Put the files in their appropriate folders and sub-folders, or, for those files that don’t have an existing folder collection that suits them, create a new one. Take your time to organize them in a way that makes sense to you so that you can find them easily in the future!

Delete Unnecessary Files

When looking through files on your desktop, determine if you still need them. Many files you download to either your desktop screens or your downloads folder tend to be temporary assets that you may not anymore. Delete those files once you are sure they are unnecessary.

Backup Important Information

When it comes to important files or folders of information, you may consider backing them up during your digital cleanup process. This could include backing up important work files and folders to a cloud storage system like Google or One Drive. While your desktop is your main area of work, there are risks to storing important information only on your desktop computer. In case your computer dies, your files get corrupted, or you accidentally delete something that needed, a backup will ensure that your most important files are safe.

Review your Auto-Start Programs

Depending on your computer’s startup settings, you may have applications that are set to automatically start when you turn on your computer. During the digital cleanup process, review these applications. Do you still use them? How often? If you find some applications that you have been closing out the moment they turn on, or you just don’t use them every day, consider editing your startup settings to turn off those applications. If you find that you don’t use some of those applications at all, you may want to delete them entirely!

Want to learn more?

Digital cleanup should be part of your work routine. After all, the cleaner your digital environment, the more productive you will be! Listen to our most recent eCommerce Made Easy Podcast to learn more about steps to add to your digital cleanup routine, as well as how often you should consider de-cluttering certain parts of your digital workspace!

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SEO Essentials: Harnessing the Power of Short-Tail and Long-Tail Keywords

To enhance your online presence and drive targeted traffic to your online shop, your site needs to effectively utilize keywords. Two important types of keywords to incorporate into your business are short-tail keywords and long-tail keywords.

SEO Essentials: Harnessing the Power of Short-Tail and Long-Tail Keywords

What are keywords?

Keywords are the words that users use when searching for your products and services. Some users will type very few words while others will be much more specific and lengthier with their search criteria. These two different search criteria can be broken down into short-tail and long-tail keywords.

Short-Tail Keywords

Short-tail keywords are short, generic terms of usually one or two words. If a user were searching for fitness advice, for example, a short-tail keyword they could use could simply be “fitness.” If they wanted to be a bit more specific, they could search for “fitness blogs.” Short-tail keywords are words that have very high search volume since they are inherent to many products. However, short-tail keywords are also highly utilized by your industry, making them highly competitive to use.

The benefits of short-tail keywords

Despite the competition surrounding short-tail keywords, they are an important asset to your SEO strategy. Short-tail keywords are great when building awareness and visibility around your company. General keywords are used by broad audiences, so using short-tail keywords allows your company to be exposed to a large audience. Short-tail keywords are a great way to expose your brand to new potential customers.

Long-Tail Keywords

Long-Tail keywords are longer, more specific phrases that are usually three words or more long. To use our fitness shopper as an example, a long-tail keyword they may search for could be “exercise routines for beginners” or “workout routines for beginners at home.” Overall, long-tail keywords are much more niche than short-tail keywords. The search volume for long-tail keywords is low, but due to their specificity, they have less competition surrounding them. This results in long-tail keywords attracting higher conversion rates.  

The benefits of long-tail keywords

While short-tail keywords expose your brand to new users, long-tail keywords are a great way to enhance your online visibility and connect with users at different stages of the buyer’s journey. Since long-tail keywords have less competition, you can use them as opportunities to become the go-to store for certain products. You can also use long-tail keywords to meet buyers where they are. Users that use long-tail keywords are often shoppers who are further along in their shopping process. They have an idea of what they want, so becoming more specific in your keywords can help guide those users to the products they are looking for.

Want to learn more?

Want to further explore keyword strategies that can boost your SEO? Listen to our latest eCommerce Made Easy Podcast where we discuss how to conduct keyword research as well as what keyword opportunities you should consider using on your site!

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Customer Trust: Setting Clear Expectations with Transparency

Clarity in communication is fundamental to establishing and maintaining customer trust. It sets the foundation for positive interactions, customer satisfaction, and long-term relationships between you and your customers. What areas of your website can you work on to set clear expectations that result in happy customers?

Customer-Trust-Setting-Clear-Expectations-with-Transparency

Misunderstandings, miscommunications, and unrealistic expectations are all recipes for customer disappointment. That’s why it’s important that your online shop creates an experience that ensures customers understand exactly what they can expect from a product or service. When looking over your site, the following areas should be straightforward and easy to understand:

Clear Language

From your customer promise to your product descriptions, the language you use to explain to your customers what you sell and what your products & services could do for them should be clear. Speak to your customers in words and contexts that they understand. Instead of using industry jargon to talk about your products, put yourself in your customers’ shoes and speak from their perspective. What are the things they would want to know about your products, services, and overall business? Sharing the answers to this question in words that your customers use themselves is a key step to creating customer trust.

Clear Prices

A customer could be thrilled by what your product promises to offer, but if the price isn’t what they expected, they may start to doubt your company. When it comes to the prices of your products and services, hidden fees can leave a bad taste in your customers’ mouths. Be up front with any extra charges your customer may run into when purchasing your products and services. From shipping fees to increased charges due to a project expanding beyond the original scope, make sure those charges are shared up front and are located in multiple places on your site during the shopping process.

Clear Process

When it comes to purchasing your products, it should be easy. Browsing products, requesting a quote, scheduling a call, and checking out should all be steps that contain clear visuals and language that make it simple for customers to do. Another aspect to keep in mind is returns: how do customers go about returning a product or requesting changes to the project your team is working on? Having this information in the purchasing process is important to keeping your customers in the know!

Want to Learn more?

Want to explore other areas of your site that are key to establishing customer trust? Listen to our latest eCommerce Made Easy Podcast where we discuss how you can create an authentic and transparent customer experience with just a few tweaks to your site!

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Decoding Success: Metrics That Matter for Promotional Event Evaluation

For some of you, you have just finished up with Black Friday and Cyber Monday! However, while your shopping deals may have ended, it is not yet time to push your campaign aside. With your completed promotion, it is now time to measure its success and refine your campaign for next year!

When it comes to determining if your promotional campaign was a success, you need two things: goals and metrics. Your goals should reflect what a successful promotional campaign looks like to you while the metrics you track should give that goal measurable numbers. There are many metrics we can consider when figuring out a campaign’s success as well as many ways to track them. Some metrics we can track are:

Traffic

One metric that is always useful to track is traffic: how many people visited your site during your promotion? Traffic can be a great way to measure how well your marketing efforts & special deals attracted users to your site! Tracking traffic can be done in multiple ways. In terms of the number of users who browse your site during your promotion, you can measure “sessions” with analytics tools such as Google Analytics 4. Sessions let you not only see how many people visited your site, but can also give you a glimpse of how long users stayed on your site as well! If you have set up your marketing materials to track clicks, you can also look at those numbers to see how many people decided to check out your deals!

Engagement

User engagement is a great way to track what your most effective content was during your promotional campaign. Overall, tracking engagement means tracking how users engage with your content. This can come in the form of clicks, participation in polls, social media likes, shares, comments, and so forth. With the help of social media & email management tools, for example, you can collect engagement data and compare your marketing material: what did users interact with the most? What received the least interaction? By taking note of what your customers like and don’t like, you can create even better marketing materials next year!

Lead Generation

Lead generation is a lot like engagement, but instead of simply engaging with your content, leads would be users who connected with you in some way. A lead could be a user who subscribed to your newsletter or social media channels, or a user who downloaded a freebie. Leads are valuable to you because they are interested customers who want to continue receiving information about your products and services, even beyond your current promotion. Track what content led to the leads you received to better understand what your customers want to see!

Sales & Quotes

Of course, during your special events, sales are a must have metric when evaluating your campaign’s success! Tracking sales can help you learn a few things about your campaign’s effectiveness, such as what your most popular products are, how effective past lead generations were at nurturing conversions, and even how well you are encouraging customer loyalty. Ideally, when tracking sales during your campaign, you want to compare those sales to your normal sales numbers: do you see an increase in sales? Compare your sales increase with the goals you set for your promotion event and see how you fared!

Customer Feedback & Surveys

As your campaign comes to a close, asking your customers for feedback is a great way to gain insight into what your customers want and to spot areas of opportunity. Through the use of surveys, you can collect poll results for things like customer satisfaction concerning your products, website, customer service, and more. You can also offer the opportunity for free-form feedback, such as product reviews, that can lead to quality social proof and insight into ways you can improve your products and shopping experience.

Want to learn more?

Figuring out whether or not your promotional campaign was a success can be difficult, even with data to consult. Listen to our latest eCommerce Made Easy Podcast where we dive into how to refine your promotion with a positive and realistic mindset.

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Navigating Black Friday: Essential Tips for Online Businesses to Thrive in the Shopping Frenzy

With Black Friday & Cyber Monday rushing upon us, it’s time to review your strategy! When it comes to preparing your online business for a successful shopping campaign, there are a few steps you can take to not only draw customers in but stand out amongst the competition!

Navigating Black Friday: Essential Tips for Online Businesses to Thrive in the Shopping Frenzy

When it comes to major shopping events like Black Friday, standing out online can be difficult. Afterall, in a sea of online businesses, how can you make your deals and website more enticing than the rest? When reviewing your Black Friday strategy, there are a few key tasks that you should pay special attention to:

Offer Irresistible Deals

Shopping events like Black Friday are all about deals! Crafting an irresistible deal requires a deep understanding of your customers’ wants and needs. Once you determine the products and services your customers love, there are a variety of ways to apply attractive discounts to them. Bundle deals, buy-one-get-one-free promotions, limited-time offers, or even time-limited products are great ways to create enticing deals that you share exclusively during your shopping event. With any deal, make sure that the value of your discounted offerings is clear and easy to understand to further make it stand out.

Check & Optimize Website Performance

Major shopping events often result in unusually high traffic for online business owners. Both old and new customers will be browsing your special promotions and deals, so one of the first things you should do to prepare is check your site’s health and performance. Make sure your site is ready for heightened traffic: this includes checking your site’s speed and responsiveness. Afterall, a slow site can lead to frustrated customers and lost sales.

Re-visit your Site’s Mobile Experience

Many customers during major shopping events will be browsing and purchasing products on their phones. On top of making sure your site is optimized for speed and responsiveness, making sure your site’s mobile experience provides a seamless shopping experience is imperative to keeping potential customers on your site. This is especially true for mobile checkout! Optimize your mobile checkout process to minimize friction and encourage quick and easy purchases.

Create a Marketing Plan

Ideally, before any major shopping event such as Black Friday, you and your team should create a marketing strategy. From social media to online advertising, plan out and create your marketing content to create excitement around your upcoming special deals. On both your social accounts and in your email, consider sending teaser emails and posts in the days leading up to Black Friday. If you have different tiers of customers, tailor your marketing material towards their needs and wants, creating anticipation around the deals you created just for them!

Provide Excellent Customer Service

During such busy times of the year, there is going to be an influx of new and old customers. It is important that you and your team are prepared to provide any customer service they may need. From being active on your contact channels to making sure that your deals, shopping information, and return policies are clearly stated, you want to create an experience that customers remember positively. Beyond providing assistance for customers who run into trouble, reaching out to customers post-purchase just to check in with them is also a great way to show that your business cares about the service you provided them, which can lead to good reviews and repeat business.

Want to Learn more?

Looking for more insights on how to make your Black Friday and future shopping event successful? Listen to our latest eCommerce Made Easy Podcast where we further explore how to stand out during these highly competitive times of the year!

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Cheers to Connection: Celebrating Special Occasions with your Customers

Celebrating special occasions with customers is a strategic and meaningful way for businesses to build and maintain positive relationships. From anniversaries to the change of seasons, there are multiple special occasions that can act as a catalyst for customer loyalty and business growth! However, what special occasions should you consider?

Cheers to Connection: Celebrating Special Occasions with your Customers

Why should I consider celebrating special occasions through my business?

Celebrating events with your customers is a great opportunity to deepen your relationship with your customer base. Through these shared celebrations, you can:

  • Encourage Engagement – What is a celebration without a party? Special occasions provide an excellent opportunity to engage with your customers. Whether it be through special promotions or just festive content, celebrating with your customers is a great time to encourage customer interaction with your business and content.
  • Increase Brand Visibility – Celebrating events with your customers is a great time to share who you are as a business! As with any marketing campaign, special occasions can contribute to building a positive brand image. These events can help make your business feel relatable and show that you share similar values with your customers.
  • Foster Customer loyalty – By including your customers in your celebrations, you show customers how much you appreciate them. Customers that feel valued are more likely to become loyal to your brand.
  • Get Customer Feedback – Special occasions are a great time to ask customers to share their thoughts on your business. From success stories to requests for feedback, starting a dialogue with your customers not only provides insight into the future of your business, but also lets your customers know that their opinions matter!

What special occasions could I celebrate with my customers?

Anniversaries

Anniversaries come in a variety of forms. You could celebrate your business’ opening anniversary or even the anniversaries of popular products or services that define your business. If you collect analytics on your customer base, you could even consider celebrating the anniversary of when a customer first started using your products or services! Overall, anniversaries are a great way to acknowledge customer loyalty over the years.

Customer Appreciation Events

Instead of waiting for specific events to celebrate your customers, you can designate a customer appreciation day or week at your business. During your customer appreciation event, you can share special deals and events with your customers to show your thanks for their continued support!

Holidays

Depending on your audience, holidays can be a great way to celebrate with customers and share special promotions. From holidays such as Valentine’s Day to Thanksgiving or Christmas, holidays are full of excitement that can be a great catalyst for customer engagement! However, one thing to keep in mind, especially for online businesses, is that some of your audience may not celebrate certain holidays. When creating marketing content for holiday-related occasions, try to stay inclusive so that all your customers can still enjoy your content.

Customer Birthdays

On a smaller scale, celebrating your customer’s birthday can make your customer’s day! This could be a simple email with a special discount just for them. By celebrating your customer’s birthday, you affirm that you remember them and consider their special day important!

Milestone Achievements

Our customers’ support throughout the years helps us grow as businesses, so it’s only natural to celebrate business milestones with them! From selling a certain number of products to expanding your business to include new locations or services, company milestones are an excellent time to thank customers and get valuable feedback.

Seasonal Events

Changing seasons are an effective time to reach out to customers. Creating promotional events to help prepare customers for the season, whether that be for themselves or for their own businesses, is an easy way to engage with your customers and meet them where they are! Just as with holidays, note that the seasons change differently around the world, so be conscious of that when creating seasonal special events.

Want to learn more?

Interested in celebrating special occasions with your customers, but not sure how to go about it? Listen to our latest eCommerce Made Easy podcast where dive into the variety of ways you can share the joy of special occasions with your customer base. From discounts to simple thank you notes, there are multiple ways to celebrate with your customers!

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Bundling for Success: Creating High-Value Packages That Drive Sales

One way you can stand out amongst the competition is through offering bundles. Bundles are collections of products and services that are grouped together into a single product. These bundles provide added value to customers, simplify their purchasing decisions, or offer cost savings for both you and your customers! However, how do you create an effective bundle?

Bundling for Success: Creating High-Value Packages That Drive Sales

Bundles can come in many shapes and sizes. They can be a collection of products, of services, or a bit of both! They can also be sold as one-off purchases or turned into a subscription service. Overall, bundles are flexible, but have a few base requirements to work effectively:

Your bundle needs to fulfill a customer need

As with any product, your bundle needs to be something your customers want or need. The products and/or services you decide to bundle together should work together to solve a pain point for your customers. For example, if you are creating a bundle of products that is related to hair care, you may create bundles that target specific issues people have with their hair. A variety of bundles can be created depending on the type of hair problems your customers are facing: a bundle for dry, frizzy hair, a bundle for oily hair, a bundle curly or straight hair; the list could go on and on. By creating a bundle that aims to solve a customer pain point, your bundle can become more enticing and attractive.

Your bundled items should be complementary

The key to creating a successful bundle is bundling products and/or services that work well together. Much like with the example of hair product bundles, your bundled items should be related to each other. This could be like having a hair care bundle that includes shampoo, conditioner, moisturizer, and serum. All of those hair products are related to each other and work together to improve your hair health. Bundles with complementary products and/or services are an excellent way to offer a complete solution to your customers.

Your bundle should be simple

Ideally, your bundle should aim to simplify your customer’s shopping decisions. Instead of having your customer sort through products, determine what products they may need, and add those products slowly to their cart, a bundle should offer them a complete solution to make the shopping process easier. However, a bundle is only as simple as you make it. It is possible to make a bundle that is over-complicated. This could be due to having too many products that do different things, or even just describing the bundle in a complex manner. Keep your bundles focused and easy to understand in terms of what’s included and what the bundle aims to do.  

Your bundle should be valuable

Your bundle should offer value that can’t be achieved when buying the included products separately. Making your bundle valuable can be done in a few ways. When customers buy your bundle, they could get a discounted price compared to buying the items or services individually. You could also offer exclusive services, products, or features in your bundle that customers can’t buy outside of the bundle.  It could be as simple as including a hair care planner as a bundle exclusive or could be a small discount. Your bundle should already have a lot of its value through its focused items and convenience, so your last bit of value ensures that your bundle is an easy choice to make.

Want to learn more?

Want to explore even more possibilities when it comes to bundling products and services? Listen to our latest eCommerce Made Easy podcast where we explain why bundles are a win-win strategy for both you and your customers!

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Website Credibility: Where to Share Customer Testimonials Online

Sharing testimonials for an online business is a great way to build trust and credibility with potential customers! However, where are the best places to share our customer testimonials?

Website Credibility: Where to Share Customer Testimonials Online

When it comes to building trust, customer testimonials re-assure potential customers that they are making a good choice by doing business with you. Testimonials are valuable assets to your online business! Once you acquire testimonials, there are multiple effective places to share them with potential customers.

Home & Landing page

Your home and landing pages are often the first point of contact for new customers. Placing customer testimonials on your home and landing pages allows you to establish trust and credibility with new users right away! Afterall, by showing positive customer experiences to newcomers, you can easily demonstrate the quality and effectiveness of your offerings.

Product pages

By the time a customer arrives at a product page, they may start having doubts. Sharing customer testimonials on your product pages is a great way to address common concerns or hesitations. Rather than relying on the potential customer to trust your words personally, letting customer testimonials validate your products and services offers real-life examples of how your offerings deliver on their promises.

Social Media

Social media is a place for old and new customers alike to interact with your business. By sharing customer testimonials on social media, success stories about your products can both bring in new customers and reinforce your products to existing customers. Through social engagement as well, such as likes, comments, and shares, your testimonials can reach even wider audiences, increasing your visibility!

Email

Customer testimonials in emails can help make your emails both engaging and credible! Customer testimonials can often resonate with existing customers, as well as attract potential customers that are on the fence about your products. Higher open rates can lead to more successful conversions from your email campaigns!

Advertisements

When engaging with advertisements, users often carry a level of skepticism since they are created and paid for by the company itself. Sharing customer testimonials in your advertisements provides a separate source validation and credibility. Instead of relying solely on your own words concerning your offerings, sharing the words of satisfied customers is much more effective and overcomes the skepticism surrounding company ads.

Want to learn more?

Want to learn more about customer testimonials? Listen to our latest eCommerce Made Easy podcast where we explain how to acquire customer testimonials, how to use them, and what other options you can consider to promote customer trust!

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From Crisis to Recovery: Safeguarding Your Website Against Disaster

One moment your site is working as expected, the next it’s suddenly down and inaccessible: Website disasters can easily sneak up on us. Are you prepared?

From Crisis to Recovery: Safeguarding Your Website Against Disaster

What are website disasters?

Website disasters refers to any scenario where the functionality and accessibility of your site is heavily impacted, disrupting business as a whole.  Examples of website disasters include your site crashing and going down for a period of time, security breaches, and loss of critical data such as user information, content, or configurations. These events impact both your customers and your business workflow, negatively impacting your revenue and reputation.

How can we prevent & recover from website disaster?

Regular Backups

One of the most important preventative measures you or your hosting provider can take is to make regular backups of your site. This includes backing up your site content, configurations, user information, and so forth. How often you update your site should depend on how often your site grows and changes, but once a month or even once a week can help ensure that, if something happens to your site, you can recover your site in the future.

Security Measures

Security threats are always something you should keep in the back of your mind when it comes to doing online business. From using strong passwords for all website related accounts, to keeping your site’s software up to date, it’s important to be aware of any aspects of your site that could be vulnerable to attacks.

Regular Updates

Keeping all the moving parts of your site up to date is imperative. Whether it be security attacks or just unsupported, out of date functionalities, keeping your software, plugins, and themes regularly updated can help you avoid unexpected failures or threats to your website. If you are using a hosting provider, it’s also important to ask how often they update their own servers. After all, even if you have updated your website software on you end, if your hosting provider doesn’t update their server software often, issues could arise unexpectedly.

Monitoring and Alerts

If your site goes down or is about to face a crisis, you want to know as soon as possible! With the help of monitoring tools, you can stay on top of changes in site performance and uptime. Even an analytics tool such as Google Analytics 4 can help you catch issues before they happen, such as large influxes in traffic that your site may not be able to handle. It is important that both your website and the hardware that your website uses are monitored and capable of alerting you when downtime or unusual activity occurs.

Disaster Recovery Plan

Sometimes, even the most prepared sites can run into website disasters unexpectedly: what do you do? Having a disaster recovery plan for when your site goes down is key to speeding up your site’s recovery time. A disaster recovery plan contains guidance on how to respond to various types of incidents, including data breaches, server crashes, and data loss. This plan should detail how to restore your website from backups and who is responsible for specific tasks. By having these plans written up and available to your team, your team can quickly start working towards recovery!

Secure Hosting

Sometimes, your site can go down due to an issue with your hosting provider, blindsiding your personal efforts to keep your site up and running. When choosing a hosting provider, it is important to ask them how they go about keeping your site safe! How often do they make backups? How often do they do software updates? What are their security practices? Ideally, you want your hosting provider to also be taking preventive measures and have disaster recovery plans in case something disastrous happens to their own servers that host your site.

Want to learn more?

Want an insider look at website disasters and website recovery? Listen to our latest eCommerce Made Easy podcast where we share our own experiences with client website disasters and our key tips on how to prevent them!

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