With Black Friday & Cyber Monday rushing upon us, it’s time to review your strategy! When it comes to preparing your online business for a successful shopping campaign, there are a few steps you can take to not only draw customers in but stand out amongst the competition!
When it comes to major shopping events like Black Friday, standing out online can be difficult. Afterall, in a sea of online businesses, how can you make your deals and website more enticing than the rest? When reviewing your Black Friday strategy, there are a few key tasks that you should pay special attention to:
Offer Irresistible Deals
Shopping events like Black Friday are all about deals! Crafting an irresistible deal requires a deep understanding of your customers’ wants and needs. Once you determine the products and services your customers love, there are a variety of ways to apply attractive discounts to them. Bundle deals, buy-one-get-one-free promotions, limited-time offers, or even time-limited products are great ways to create enticing deals that you share exclusively during your shopping event. With any deal, make sure that the value of your discounted offerings is clear and easy to understand to further make it stand out.
Check & Optimize Website Performance
Major shopping events often result in unusually high traffic for online business owners. Both old and new customers will be browsing your special promotions and deals, so one of the first things you should do to prepare is check your site’s health and performance. Make sure your site is ready for heightened traffic: this includes checking your site’s speed and responsiveness. Afterall, a slow site can lead to frustrated customers and lost sales.
Re-visit your Site’s Mobile Experience
Many customers during major shopping events will be browsing and purchasing products on their phones. On top of making sure your site is optimized for speed and responsiveness, making sure your site’s mobile experience provides a seamless shopping experience is imperative to keeping potential customers on your site. This is especially true for mobile checkout! Optimize your mobile checkout process to minimize friction and encourage quick and easy purchases.
Create a Marketing Plan
Ideally, before any major shopping event such as Black Friday, you and your team should create a marketing strategy. From social media to online advertising, plan out and create your marketing content to create excitement around your upcoming special deals. On both your social accounts and in your email, consider sending teaser emails and posts in the days leading up to Black Friday. If you have different tiers of customers, tailor your marketing material towards their needs and wants, creating anticipation around the deals you created just for them!
Provide Excellent Customer Service
During such busy times of the year, there is going to be an influx of new and old customers. It is important that you and your team are prepared to provide any customer service they may need. From being active on your contact channels to making sure that your deals, shopping information, and return policies are clearly stated, you want to create an experience that customers remember positively. Beyond providing assistance for customers who run into trouble, reaching out to customers post-purchase just to check in with them is also a great way to show that your business cares about the service you provided them, which can lead to good reviews and repeat business.
Want to Learn more?
Looking for more insights on how to make your Black Friday and future shopping event successful? Listen to our latest eCommerce Made Easy Podcast where we further explore how to stand out during these highly competitive times of the year!
