For several small-to-medium sized internet businesses, approaching SEO (search engine optimization) can be very daunting. A lot of small, online businesses might be adept in the niche of their services, but levels of “tech-aptitude” can vary greatly. In this article from SitePoint, several tips are given on how to improve search rankings. Some of these […]

This article has some great insight into Google’s intent to penalize sites that are not configured properly for smartphone users. Check out our Mobile Mod to help make sure that your site meets these requirements and isn’t dropped from the search engines results pages for not being mobile friendly.

Google has announced a search engine optimization penalty to “level the playing ground.” Google’s goal for the penalty is to give sites that have produced great content a better chance to rank and drive organic search traffic and conversions. Google Plans SEO Over-Optimization Penalty

You’ve got a great product or service, a mission that matters, and the drive to make it happen. But there’s one piece that can make or break your momentum—your audience. Without an engaged, growing audience, even the best businesses can struggle to gain traction. So how do you build a following of people who want […]

Every business owner knows the sinking feeling: you launch—or relaunch—your website, only to discover crickets. No clicks. No engagement. No leads. If your site feels invisible, don’t panic. Most “invisible” websites share common issues, and each has a proven fix. Today, we’ll explore the five biggest reasons your site might be hiding in plain sight—and […]

Running an online business is an exciting journey filled with opportunities and challenges. Whether you’re just starting out or looking to refine your strategies, having the right foundation can set you up for success. Here are five essential business tips to help online entrepreneurs thrive. 1. Know Your Ideal Customer Understanding your target audience is […]

With online competition fiercer than ever, standing out requires more than just great text and images—video content has become an essential way to engage visitors, improve conversions, and create a dynamic user experience.  Whether you’re running an eCommerce store, a service-based business, or a personal brand, incorporating video into your website can make a significant […]

In today’s digital world, content marketing is one of the most effective ways to attract, engage, and convert customers. Whether you’re running an eCommerce store, a coaching business, or offering services online, content marketing can position your brand as an authority while driving sustainable growth. Why Content Marketing Matters Unlike traditional advertising, content marketing focuses […]

Your product descriptions can make or break a sale. A well-crafted description does more than just describe a product—it persuades, engages, and ultimately converts browsers into buyers. Whether you sell physical products, digital downloads, or services, your descriptions should be clear, compelling, and customer-focused. Here’s how to craft product descriptions that actually sell. 1. Know […]