You’ve got a great product or service, a mission that matters, and the drive to make it happen. But there’s one piece that can make or break your momentum—your audience.
Without an engaged, growing audience, even the best businesses can struggle to gain traction. So how do you build a following of people who want what you offer, trust your expertise, and are excited to hear from you?
Let’s explore 6 tried-and-true strategies to grow your audience, whether you’re just starting out or ready to expand your reach.
1. Show Up Consistently on Social Media
Love it or hate it, social media is one of the fastest ways to get in front of new eyes. But consistency is key.
- Pick 1–2 platforms where your ideal customers spend time. (You don’t need to be everywhere!)
- Share a mix of helpful content, behind-the-scenes glimpses, and calls-to-action.
- Use hashtags strategically to reach new people.
- Don’t just post—engage. Comment, DM, and build real relationships.
Pro tip: Repurpose your content! A blog post can become a carousel on Instagram, a short video on TikTok, and a tip in your newsletter.
2. Use SEO to Let People Find You Organically
Search Engine Optimization (SEO) helps your content show up when people search for topics related to your business.
- Start by identifying keywords your ideal audience is searching for.
- Write blogs, service pages, or FAQs that address those topics.
- Optimize your titles, headings, and meta descriptions.
- Use internal links to guide visitors through your site.
The great part? Unlike social media, SEO compounds over time. A well-optimized blog post can continue bringing traffic in for months or even years.
3. Speak Publicly—Online or In-Person
Nothing builds credibility faster than being seen as an expert in your field.
- Offer to speak at local business events, industry conferences, or virtual summits.
- Host your own webinars or workshops.
- Join podcasts or create your own.
When you speak to a captive audience, you connect in a deeper way—and people remember you. Just make sure to have a way for them to follow you after (like a freebie or email opt-in).
4. Collaborate with Others in Your Niche
You don’t have to grow alone. Partnering with others can introduce you to whole new audiences.
- Do Instagram Lives or joint trainings.
- Guest blog or write a newsletter swap.
- Cross-promote each other’s products or services.
When it’s a good fit, collaboration benefits everyone involved—especially your audience.
5. Start or Grow Your Email List
Social media algorithms change. Search engine rankings fluctuate. But an email list? That’s an audience you truly own.
- Offer a valuable freebie (guide, checklist, video, etc.) in exchange for email addresses.
- Nurture your list with regular, valuable content—not just sales emails.
- Make it easy to share and forward your emails to others.
Your email list becomes your direct line to people who already like what you do—and want more of it.
6. Be Patient and Keep Showing Up
Audience growth doesn’t happen overnight. But if you stay consistent and show up with value, people will take notice.
- Keep refining your message.
- Focus on helping, not just selling.
- Celebrate every new follower, subscriber, or listener—because they’re choosing you.
Remember, you don’t need millions of followers to succeed. You just need the right people who believe in what you’re doing.
Ready to Start Growing Your Audience?
Growing your audience is about showing up where your people are, sharing what you know, and building trust over time. Whether it’s through social media, search engines, public speaking, or your email list—there are so many ways to expand your reach without burning out.
Start with one or two strategies that feel doable for you, and grow from there. Your people are out there. Let’s help them find you.
Want to dive deeper into one of the most powerful audience-growth strategies?
Tune in to the latest episode of our eCommerce Made Easy Podcast, where guest expert Juanita Wheeler shares how to grow your online business with public speaking. It’s packed with actionable tips, especially if you’re ready to step into the spotlight.
