Google has announced a search engine optimization penalty to “level the playing ground.” Google’s goal for the penalty is to give sites that have produced great content a better chance to rank and drive organic search traffic and conversions. Google Plans SEO Over-Optimization Penalty
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Do you feel like your website has been running slow? A slow website can be detrimental to your online shop’s success. Today, let’s go over what a slow website can look like and the negative consequences it could bring to your business. What does a slow site look like? A slow website can be easily […]
Is your online business built to grow? Building an online business for scalability involves careful planning, strategic decision-making, and the implementation of systems and processes that can handle growth efficiently. Let’s talk about some of the steps you can take to prepare you and your business for the future. Business growth can happen at any […]
Feel like your online shop isn’t working as effectively as it should? When it comes to your website, there are mistakes that are easy to make and overlook. Let’s take a look at a handful of website missteps you should avoid! Common website mistakes can hinder user experience, impact search engine optimization (SEO), and affect […]
When it comes to your site’s Core Web Vitals, it can be frustrating trying to figure out how to improve your site’s score. There are so many areas that could be causing problems, where do you even start? Lucky for us, there are some common mistakes that negatively impact your site’s Core Web Vitals that […]
Despite the amount of traffic we may attract to our sites, or even the amount of non-monetary conversations we acquire, we may be left wondering: Why aren’t people buying my products? It’s disheartening to see low sales and site traffic with no obvious reason as to why. In order to identify possible roadblocks for customers […]
With the popularity of ChatGPT skyrocketing recently, it’s hard not to think about Artificial intelligence (AI) and its implications on our workflows. Many companies have already incorporated a variety of AI software into their business process. How can we start using AI to further our eCommerce goals? What is AI? Artificial intelligence (AI) is the […]
In our previous article, we explored how Google’s featured snippets offer a glow up to our search results, increasing our visibility in a sea of options. However, featured snippets are restricted to a question-and-answer format, appearing when your site provides valuable answers to commonly asked queries. A broader, more attainable Google feature that we can […]
In previous articles, we have discussed many avenues of increasing traffic on our sites. From on-site content for our customer to explore to offline marketing efforts through social media, keeping users engaged through content is key to creating reoccurring customers. However, revisiting the idea of customer confidence, some of the most engaging and effective content […]
As we optimize our sites and channels, it can be difficult to know what’s working and what’s not. We may understand our goals well: bring traffic to our site, attract more engagement, and turn visitors into customers, but measuring our progress towards those goals can be vague without firm numbers. To gain a better understanding […]
