SEO: Google’s Search Essentials

Search Engine Optimization has a broad selection of approaches we can take to increase our rank in search queries. However, what exactly does Google look for when determining our web content’s value? Google has listed a few “search essentials” that we can keep in mind when improving our website. Google Search Essentials Google has three […]

SEO Page Titles: Bring More Traffic to Your Site

For many users, the first time they encounter your site is in a search query on Google. With a bolded title and a small description, these search result entries can get lost in a sea of other sites competing for your user’s attention. To stand out and bring more users to your site, optimizing our […]

Improving SEO Rank with Internal Links

There are many ways that we can increase our search engine ranking with Search Engine Optimization (SEO). However, one of the simplest ways that we can optimize our website is through internal linking. What is Internal Linking? As described in our article on SEO and site structure, internal links are links that connect a page […]

Improving SEO: Site Structure

In previous articles, we have explored a variety of ways to improve On-Page Search Engine Optimization (SEO). From page speed to the content itself, there are many ways to approach increasing your site’s ranking in the eyes of search engines. Another aspect that is important to both SEO and general user experience is your site’s […]

Beyond Keywords: Synonyms for Successful SEO

In previous articles, we explored how Search Engine Optimization (SEO) can bring more traffic to your site. With SEO, search engines like Google can better serve your website to relevant customers. The goal of this process is to increase your rank in searches where your products are services could be the answer. One of the […]

Improving SEO: Content Pruning

In previous articles, we have explored some techniques we can use to improve our site’s searchability and ranking through Search Engine Optimization (SEO). From technical SEO to on-page SEO, there are many aspects that we can work on to push our search engine ranking higher. One such method is content pruning. An aspect of your […]

Create with Purpose: On-Page SEO & Ranking

In our previous article, we defined on-page search engine optimization (SEO). By improving the elements of our pages, we can improve our search engine ranking. The higher a webpage appears in search results, the more likely traffic will come to your business. Today, let’s take a look at some key factors that can improve your […]

On-Page SEO at a Glance

Search engine optimization (SEO) is essential to bring relevant traffic to your website. By optimizing your pages, you can increase the position of your site in search engine results. In our previous article, we discussed SEO and some of the factors that are used to rank your site. Today, lets dive deeper and take a […]

Holistic / Natural SEO

At BCSE, we have always had the philosophy that natural, or holistic, SEO (Search Engine Optimization) is the way to go. Our modules and the way we structure websites lend towards natural SEO and helps your site rank better. What is holistic / natural SEO? Holistic / Natural SEO is simply improving all aspects of […]