It’s official. Universal Analytics has been retired, making Google Analytics 4 the go-to for future Google Analytics business insights. By this point, GA users may already have a GA4 property either manually created or auto generated for us. New GA users may just be getting started with a new property entirely. Either way, there are […]
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On July 1st, 2023, Google will officially transition from Universal Analytics (UA) to Google Analytics 4 (GA4). Existing UA Properties will stop collecting data, which means that if you want to continue using Google’s Analytics tools in your eCommerce strategies, you will need to migrate to GA4. Where do we get started? How do I […]
Starting July 1st, 2023, Google’s Universal Analytics (UA) will stop collecting data. To continue collecting data, users will have to transition to Google Analytics 4 (GA4), Google’s improved analytics system. To make sure that users will transition accordingly, Google will begin auto-migrating users to Google Analytics 4 starting March 2023. However, what does that mean? […]
In previous articles, we have explored some of the benefits of Google Analytics 4 (GA4). As an analytics service, GA4 allows us to see how users experience our websites and what makes visitors become customers. One of GA4’s key features is its ability to show traffic both in real-time and over specific periods of time. […]
Starting July 1st, 2023, Google’s Universal Analytics will become deprecated. In its place, Google Analytics 4 will become the default analytics tool for tracking engagement and traffic on your websites. With more granular data collection and broader customization, GA4 has a lot to offer. However, the improvements made in GA4 as compared to its predecessor […]
Google Analytics 4 (GA4) is a powerful analytics service that offers granular data about your site’s traffic engagement. In our previous article concerning GA4, we introduced GA4 and guided readers on how to start collecting data on their own websites. Next, lets explore a few important metrics to track as you use GA4. GA4 has […]
When it comes to nurturing long-term customers, it’s important to put yourself in their shoes: What keeps you coming back to certain shops and products? For many, the answer to this question revolves around shops that resonate with them. The marketing of products and services is most successful when customers feel seen and heard. That’s […]
Despite the amount of traffic we may attract to our sites, or even the amount of non-monetary conversations we acquire, we may be left wondering: Why aren’t people buying my products? It’s disheartening to see low sales and site traffic with no obvious reason as to why. In order to identify possible roadblocks for customers […]
With Google’s Universal Analytics soon to be deprecated and replaced by Google Analytics 4 (GA4), many website owners are beginning the adapt their workflows to GA4. Since GA4 is structurally different than its predecessor, its reports, measurements, and visualized metrics vary from Universal Analytics, making a one-to-one transition impossible. However, due to popular demand, one […]
Through Search Engine Optimization (SEO), we aim to increase our site’s position in search results and gain more traffic. The higher our rank, the more likely our site is providing a valuable experience and meeting the requirements of our target audience. In a sense, SEO helps us refine our expertise and authority in the eyes […]
