Just like you have a list of maintenance items you would do on your house or building every Fall to prepare it for winter, so should you be doing maintenance and preparation for the upcoming Holiday season! Even if your business doesn’t rely on Holiday Ecommerce Sales, you should be regularly maintaining and reviewing your website. What better time to do it than before the end of the year?
1. Security Patches
Lack of applying Security patches is one of the number one reasons eCommerce sites get hacked. If you run X-cart or Magento, they regularly push out security patches a few times a year.
Security Patches for X-cart and Magento generally are fairly easy to update and install. If you are hosted with us, you automatically get security patches applied. Make sure if you are hosted somewhere else, that you have us apply them for you or hire a developer if you are unsure how to patch your site!
2. New Content
Do you have a blog on your site, a news area? If you aren’t consistent throughout the year at creating new articles, you should at least once a quarter be creating a new article. Having new content on your site shows Google that you are still there and still updating the site. Otherwise you become stale and less important to the search engines.
So having a plan for new content, even if it’s only once a quarter is key. Be consistent and stick with it. Your topics can even vary and don’t have to be directly about your business. Just keep them interesting and tell your story!
3. Review Old Content
Have you looked through your website lately? Do you have any old articles that are so out dated, they do not make sense anymore? Be sure to review your site at least twice a year to remove old, stale and out dated information.
Keeping old content can be good and key for search engines, but if you know it is not in any way relevant, then get rid of it. So when you are reviewing, think from an outside readers perspective.
- Do I want a prospective customer having this page as my first impression?
- Does this article provide good information still?
- Do I need to rewrite this to keep it relevant?
4. Test your site for usability
How long has it been since you pretended to be the customer? Have you tested your site on Desktop, Mobile and Tablet devices recently?
Standards change and devices change, it is a good idea to explore your site regularly with multiple different brands and types of devices. You may find some glaringly obvious issues that weren’t there before! It could be preventing you from getting the sales you need and want! Usually just a quick typical testing of your site is key to finding any big issues that may be new.
5. Review your Competitors
Regularly checking in on your competitor’s sites is key. You may find something they are doing really well that you should be doing as well. You may find something they are not doing well, that you do well. In this case, you can work to highlight what you are doing well and be able to stand out from the crowd.
One thing you never want to be though is a copy-cat. Make sure if you do find features or functions that your competitor does well, that you put your own twist or uniqueness when you work to implement something similar. Your customers want to shop with you because of you. Never try to be something or someone else than you are!
Need help with a Site Review?
Give us a call or contact us! We would be happy to set up a consultation for a site review!