Ten Steps on How to Approach Marketing More Effectively

People often make the error of assuming that copying the marketing strategies of a company that is a nationally-known brand is foolproof. “They are successful and this is what they do, so why would it not work for me?” Well, there are lots of reasons actually. In my past work experience, I have seen first-hand how being smarter about marketing and reducing marketing expenditures actually provide a much better bottom-line without hindering growth. The key is to be smart about what marketing approaches you pursue, and what is right for your business. The article below gives more information about tips that people often do not consider, including one I think is the most important – “…if it can’t be tracked and measured, don’t do it.” Read more here: