If you’re a business owner, chances are you’ve been told “You need to be on social media.” And while that advice isn’t wrong, it’s often incomplete.
The truth is, social media can be an incredible tool for growth—but only when used with intention. Whether you’re a coach, service provider, or eCommerce brand, social media can help you attract the right audience, build trust, and convert followers into paying customers.
But how do you do that without spending every waking hour creating content?
Let’s talk strategy.
1. Choose the Right Platform for Your Business
You don’t need to be on every platform—you need to be where your audience is. If you’re a service provider, LinkedIn might be your best bet. If you’re in eCommerce, Instagram or Pinterest may work better.
Trying to do it all leads to burnout. Focus on one or two platforms where you can show up consistently and strategically.
2. Shift from Random Posting to Purposeful Content
Every post should serve a purpose—whether it’s to educate, inspire, connect, or convert.
Think about the buyer journey:
- Awareness: Help your audience recognize they have a problem.
- Consideration: Show them there are solutions.
- Decision: Position your offer as the answer.
By aligning your content with each stage, you’ll move people closer to saying yes.
3. Use Visual Content to Get Noticed
Social media is a visual space, and platforms like Pinterest, Instagram, and Facebook reward eye-catching content.
This doesn’t mean you need to be a graphic designer. Use simple tools like Canva to create branded, professional-looking posts that stop the scroll.
Pro tip: Repurpose your content across platforms in different formats. A blog post can become a carousel, reel, or pin—saving you time and extending your reach.
4. Build Relationships, Not Just a Following
People don’t follow businesses—they follow people. Show the human side of your brand by being relatable and engaging in the comments and DMs.
Share stories, go behind the scenes, and start conversations. Social media is a two-way street—make sure you’re not just broadcasting, but connecting.
5. Leverage Search-Based Platforms for Long-Term Growth
While platforms like Instagram and TikTok move fast, others like Pinterest and YouTube act more like search engines. This means your content has a longer shelf life and can bring in traffic and leads for months (or even years) after you post it.
If you’re tired of constantly feeding the content machine, this kind of evergreen strategy might be exactly what you need.
Ready to Grow Your Business on Pinterest?
If Pinterest hasn’t been on your radar, you’re not alone. Many business owners think it’s just for recipes and DIYs—but it’s actually a powerful marketing platform that can generate long-term, high-quality leads for your business.
To learn how to use Pinterest strategically—especially if you’re a coach or service provider—check out this episode of eCommerce Made Easy featuring Pinterest strategist Laura Rike:
🎧 How to Grow Your Service Business Using Pinterest
In this episode, Laura shares how to create content that converts, why Pinterest isn’t social media (and why that matters), and how her clients are seeing six-figure results with a simple pinning strategy.
