You’ve tweaked the colors. You’ve played with your headline. You’ve rewritten your sales copy… again.
But no matter what you do, your website still isn’t converting the way you hoped.
If that sounds familiar, you’re not alone.
Many business owners assume the problem is something tactical, like a bad headline or not enough traffic, but the truth is, the real issue often runs deeper. And until you fix that root problem, the smaller changes won’t make the impact you’re looking for.
So what is the real reason your website isn’t converting?
Your Website Might Feel Off to Visitors
Conversions don’t just happen because a website looks nice or loads quickly. They happen when your site creates the right feeling, one of clarity, trust, and alignment.
If your website feels disjointed, outdated, confusing, or even just “off,” visitors pick up on that. And whether they realize it consciously or not, they’ll click away long before they ever hit “buy now” or “book a call.”
What Makes a Website Feel “Off”?
Here are a few common culprits:
- Inconsistent messaging: You sound one way on social media, but your website says something else.
- Cluttered design: There’s too much going on visually, so users don’t know where to look.
- No clear customer journey: People land on your site and don’t know what to do next.
- Technical hiccups: Slow loading times, broken links, or mobile issues quietly erode trust.
- It’s not you: The website doesn’t reflect your personality or values, and it just doesn’t feel aligned anymore.
Even if you’re not sure what’s off, your audience can feel it, and it can absolutely cost you sales.
So How Do You Fix It?
That’s exactly what I unpack in this episode of the eCommerce Made Easy podcast:
“Does Your Website Feel Off? Here’s What’s Missing.”
In the episode, I walk you through:
- The signs that your website isn’t aligned with your business goals
- The missing elements that create that “off” feeling
- What you can do today to realign your site so it starts converting again
If your website has been under-performing and you can’t quite put your finger on why, this is the episode for you.
