Based on common assumption, it would seem that providing your customer with more product information and reviews is good customer service. And good customer service drives sales, right? It turns out that one of these assumptions actually hinders sales in most cases. It has to do the divide between what customers think they want and what they actually want. Most retail sites would likely benefit from removing reviews and extended product information – or at least making it hidden from view unless clicked.
Interested to see how this might pertain to your site? Read more here: http://www.entrepreneur.com/article/238984
