Category Archives: Blog

The Importance of Images in Search Engine Optimization

When people approach search engine optimization (SEO), images are often an afterthought. In some cases, images might not be considered at all, if a site is looking to go for the easiest targets in SEO. However, due to Google’s introduction of “universal” search results in 2007, images are a very important aspect of SEO. For more information on ways to make images work for you, click here: http://www.entrepreneur.com/article/239826.

Update on PayPal’s Discontinuation of Support for SSL v3.0

PayPal has released an update regarding their discontinuation of support for SSL v3.0 due to the POODLE vulnerability. They have found a short-term solution that will allow continued support of most of SSL 3.0 until 1/12/2015 at 12:01 PST. PayPal’s revised statement can be read in full here. However, versions that are vulnerable to POODLE will still be discontinued on 12/03/2014 (tomorrow). This grants a small reprieve for a certain number of people that would otherwise be affected tomorrow. For more information on this issue, please refer to our previous blog post.

As always, if you need support due to this issue, please contact us.

Giving Thanks

We certainly have a lot to be thankful for around the BCS Engineering office. However, we are particularly thankful for the extremely tasty treats that we recently received in the mail from our friends over at Big Red SEO. It is hard to tell which of the Noshsense bars were the favorite, but they were definitely a big hit around the office! Thanks to Kimberly and Conor Treacy of Big Red SEO for this wonderful 12th Anniversary (and birthday) gift!

Happy 12th Anniversary….to Us!

Our business started in 2002 with a couch and a laptop…..well, and a baby and a new Mom. Our founder, Carrie Saunders, was at home with a new baby and missing her technology work at Ohio University. She decided to approach her favorite local kid’s store to see if she could help them expand their business online. After Carrie got her feet wet with that first customer, she discovered a niche that wasn’t being served. Because of this, she focused on learning everything she could about the X-Cart shopping cart platform.

Before long, business was booming in the basement of her house with 3 other full-time employees. About that time, her husband Brandon Saunders decided to leave his network engineering job and join the business as a Partner. When Brandon joined full-time, he was able to round out our service offerings to include hosting and a variety of network engineering and IT-related offerings.

Flash forward to present day – we are still working to help businesses increase their sales through a variety of e-commerce solutions that we support and customize to meet our customers’ needs! Now, instead of a new Mom and a laptop on a couch in the basement, we are an office of 12 people with a worldwide client base. What is really cool is as we’ve grown, we’ve kept our family focus and really think of our clients as friends that we are helping out along their way. Our goal is to always provide a top-quality product with the best customer service available.

Contact us for a quote to help you with your X-Cart, Magento, or BigCommerce shopping cart. From hosting to SEO to app & program development, chances are that we have seen your request before. Because of this, we have experience implementing and supporting the solution that is best for you!

In celebration of our 12th anniversary, we are also offering 12% off of all BCSE mods on our site! Take advantage of this offer while it lasts!

PayPal Discontinuing Support for SSL v3.0

Due to the Poodle Vulnerability, PayPal has previously stated that they will discontinue support for SSLv3. PayPal’s original statement on the issue can be found here. A date has just been released for the discontinuation of support – December 3rd. If you use PayPal Payments Advanced, you must have the Poodle vulnerability patch before this date. Refer to our previous blog post regarding which versions of X-Cart are affected.

Contact us if you need support due to this issue.

Is Providing Your Customer with Information Really a Good Idea?

Based on common assumption, it would seem that providing your customer with more product information and reviews is good customer service. And good customer service drives sales, right? It turns out that one of these assumptions actually hinders sales in most cases. It has to do the divide between what customers think they want and what they actually want. Most retail sites would likely benefit from removing reviews and extended product information – or at least making it hidden from view unless clicked.

Interested to see how this might pertain to your site? Read more here: http://www.entrepreneur.com/article/238984

Important Notice Regarding X-Cart Version and Poodle Vulnerability

X-Cart just released the patch for the Poodle vulnerability on 10/30/2014. We’ve reviewed the patch files and have assessed what likely will break if you do not apply the patch based upon each X-Cart version. Please see the list below to find your X-Cart version and what may break once the respective application removes SSLv3 support from their system. We are highly recommending applying this patch even if you do not use the listed functions/features below.

Important: Authorize.net users using X-Cart version 4.3.x through 4.4.x need to patch before November 4th 2014! Authorize.net and X-Cart have provided a very short time frame to get the patch in place! If you are looking for a quick, emergency fix instead of the patches, both our Authorize.net CIM Module or our Authorize.net DPM module will take care of any related issues.

4.2.x:
UPS Realtime Shipping

4.3.x:
UPS Realtime Shipping
Authorize.net AIM Payment Processor

4.4.x:
UPS Realtime Shipping
Authorize.net AIM Payment Processor

4.5.x:
UPS Realtime Shipping
Paypal Advanced

4.6.x:
UPS Realtime Shipping
Paypal Advanced

Anyone using X-Payments. However, X-Payments is *not* fixed by this patch. You will need to get the latest version of X-Payments to fix this issue.

How to Use Psychology to Improve Your Marketing

Everyone has heard the phrase “remember who your audience is” regarding the presentation of information. If we take this a step further, and say “understand how your audience processes information”, psychology now becomes an obvious resource to help convey your message effectively. While some of the tips presented in this article might at first seem counter-intuitive (“reduce choices” for example), if applied appropriately, they will make whatever information or marketing you are presenting more engaging.

Ten Tips on Business Writing

People often try to spice up writing for business purposes. However, some of these writing methods can end up being detrimental to the overall quality of the message. The following article has a few easy tips to help strengthen your prose. While an item or two in their list of tips can occasionally be ignored, it is important to make sure that you are not committing these transgressions on a consistent basis.

http://www.entrepreneur.com/article/238175