Have you ever read back over your own copy and thought… “This doesn’t sound like me at all”?
You’re not alone. Writing copy that connects is tricky. Too often, entrepreneurs fall into copywriting mistakes that make their words sound stiff, confusing, or unconvincing. The good news? With a few small shifts, you can turn average writing into conversational copywriting that feels authentic and actually gets results.
Here are three of the most common copywriting mistakes—and simple fixes that will help you write like you talk (but better).
Mistake 1: Writing Too Formally
When we sit down to write, many of us slip into “English class mode.” Suddenly we’re using big words, long sentences, and stiff phrasing we’d never use in conversation.
The result? Readers tune out because it doesn’t feel relatable.
The Fix: Embrace conversational copywriting. Write like you talk—only slightly polished. Pretend you’re explaining your service to a friend over coffee. Keep sentences short and easy to read. Don’t be afraid to break grammar rules if it helps your copy flow naturally.
Mistake 2: Making It All About You
One of the most common copywriting mistakes is focusing too much on yourself: your story, your process, your business. While those things matter, too much “I, me, my” leaves your audience wondering: “But what’s in it for me?”
The Fix: Flip the script. Strong copy that converts focuses on your reader’s needs, goals, and challenges. Use “you” more than “I.” For example:
- Instead of: “I help businesses write better copy.”
- Try: “You’ll finally have copy that connects with your audience and inspires action.”
This simple shift makes your writing feel personal and customer-focused.
Mistake 3: Weak or Missing Calls-to-Action (CTAs)
Even the most engaging copy won’t convert if your reader doesn’t know what to do next. A common mistake is ending with vague CTAs like “Learn more” or leaving them out entirely.
The Fix: Use clear, direct calls-to-action that guide your reader. Great copywriting always has a purpose—whether it’s signing up, downloading, or listening. Instead of “Click here,” try: “Listen to this episode to discover real-life examples you can apply today.”
How to Write Copy That Converts
By avoiding these common copywriting mistakes, you’ll instantly make your writing more natural, engaging, and persuasive. When you write like you talk, you create authentic connections that lead to real results.
But this is just the beginning.
🎧 Tune in to my latest Smarter Online Business podcast episode: Copy That Converts: How to Write Like You Talk (But Better)
In this episode, I’ll walk you through practical strategies, examples, and mindset shifts that will help you improve your copy, strengthen your brand voice, and start creating content that truly resonates.
