I purchased Customer Rewards Program to automate the process of providing incentives to returning customers. I found the software a little daunting at first, but the excellent customer service and quick replies to my questions resolved any lingering issues. I plan a news blast to further expand opportunities to save money for clients/customers, and look forward to increased business as a result. Thanks to the creators of this amazing software. It makes a customer rewards loyalty program so much easier. And, special kudos to the technical support team. They are great.