Customers Don’t want Ads, They Want A Conversation

Marketing is moving towards a dialogue between buyers and sellers. Instead of marketing “at” your customers, it’s become more effective to market “with” your customers. Today, the companies that win are closest to those who buy, use, and advocate for their products. The five trends demonstrating a shift to collaborative marketing will create the biggest changes and ultimately offer the most significant rewards for marketers can be found by reading the article.